11:45
12:15
European SME transfers often happen in the fog between “what’s fair” and “what’s financeable.” In this keynote, Chris Raman explores how science, experience, and perception can finally converge into a common language of value across Europe. From valuation standards (IVS 2025 / EVS 2025) to real-world deal practice and family fairness dilemmas, he shows how evidence, empathy, and structure can turn price negotiations into trust-based transitions.